Brand Loyalty

There are times I occasionally go to a restaurant because I like the drink list. Or maybe refrain from an eating establishment because they serve Pepsi and not Dr Pepper. It’s a taste preference … or is it? Maybe we stick with places because of brand loyalty.

Billions is spent to rope people into brand loyalty. Snack and drink venders want to get kids snagged early as they will become life long buyers.  Ads are placed, sneaky discounts for first time users, and other manipulative maneuvers.

It is real and you probably give in to it too, even if subconsciously. 

Last month, my church family had a ‘homemade ice cream’ hang time. Buckets of hand spun, or electronically spun, homemade peach or blueberry or chocolate ice cream. But me? I brought two half gallons of Blue Bell Ice Cream. I have brand loyalty.  And I truly love their Banana Pudding Ice Cream. 

Auto insurance companies give first time or people changing over discounts. They want to lure them in hoping they will stay. 

And in the less than straight forward practice (so I am told), drug dealers give first time users samples that get them committed.

As you walk down the grocery store aisles, do you look for certain brands or do you get the cheapest item? We use loyalty programs to get discounts. We come to remain faithful to items, brands, routines.

And in my biggest brand loyalty – I am an Apple guy through and through. I have iPhones, iPads, MacBooks, Apple TV, iPods. I don’t have the Apple Watch yet … yet. And seem to be stuck in the loyalty look with Apple.

Brand Loyalty …

But the greatest brand loyalty – the greatest continuous life of faith in something – is a faithfulness to God. But know this, it is not a loyalty to a brand but a loyalty to God. Too many people are more concerned about what is Baptist versus what is Biblical. People are more concerned about what they prefer as opposed to what He prefers.

May our brand loyalty be secondary to our loyalty to God.

In Revelation 2:10, the church at Smyrna was promised the crown of life – even in the fear of death. That’s loyalty.

How’s your loyalty to God?


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